Reference News Network, September 11 report: The "Nikkei Business Publications" published an article titled "China's Drone Market Welcomes a New Contender" on September 10. The translation is as follows:
Insta360 Innovation Technology Co., Ltd. of China is at the forefront of the panoramic camera market globally and plans to enter the drone market in 2026; the current global leader in the drone industry, DJI Innovation Technology Co., Ltd., has already launched panoramic camera products. With the continuous growth of consumers' demand to share personal experiences through social platforms, the two companies are breaking through product category barriers.
Insta360 will launch a drone brand with panoramic cameras called "Yingling Antigravity," and its first model, "A1," will be available in January 2026. The body is equipped with two panoramic fish-eye lenses, capable of capturing high-definition 8K footage. This model is powered by a battery that can fly for 20 minutes and weighs only 249 grams, making it a compact design.
Traditional drones usually can only capture images from a single angle and require an adaptation period for operation. In contrast, the A1 can collect multi-angle materials during a single flight in travel or sports scenarios, allowing users to freely choose clips according to their preferences for editing later. Insta360 is committed to providing users with rich shooting options and experiences, aiming to further explore new markets.
Insta360 was founded in Shenzhen in 2015, with the "Insta360" brand as the core for producing and selling panoramic cameras. According to statistics from Frost & Sullivan in the United States, the Insta360 brand held a 67% market share in the global panoramic camera market in 2023.
The company has been preparing for its drone business for five years and actively attracted talent from drone and smartphone companies. In the face of increasingly fierce competition in the panoramic camera market, Insta360 seeks to accelerate its development through drone businesses empowered by camera technology.
According to executives from Insta360, they had previously predicted that DJI would enter the panoramic camera market. Indeed, DJI has already launched an 8K-capable panoramic camera called "Osmo 360" at the end of July. According to Chinese media reports, DJI also plans to launch a drone product equipped with a panoramic camera this year. (Translated by Ma Xiaoyun)
Original text: https://www.toutiao.com/article/7548746226218074633/
Statement: This article represents the views of the author. Please express your opinion by clicking on the [upvote/downvote] buttons below.