Han media: Labyu, the first Chinese brand to "dominate" the world!

On September 18, the South Korean media outlet News 1 published an article stating that BYD is China's leading electric vehicle brand. BYD has surpassed Tesla and become the world's largest electric vehicle manufacturer.

But this is not enough to dominate the world. Surprisingly, a Chinese brand has risen and dominated the global toy industry.

This is "Labyu". Labyu is a character doll produced by Pop Mart, a Chinese cartoon character specialty store, featuring a small sprite with nine sharp teeth.

American economic media CNBC stated that Labyu is extremely popular worldwide and is growing into China's first globally dominant export brand.

People have found a $30 Labyu keychain on the bags of singer and actress Rihanna and South Korean pop band BLACKPINK's Lisa, and these plush toys have attracted hundreds of thousands of fans around the world.

Currently, the number of official Labyu stores worldwide has exceeded 500, and due to its popularity, genuine products are in short supply, leading to widespread counterfeiting.

The popularity of Labyu dolls around the world has caused Pop Mart's net profit to surge by 305% in the first half of this year, with sales expected to reach $11.3 billion, comparable to toy giant LEGO.

Pop Mart's success is not accidental, but the result of careful planning and capturing consumers' hearts.

With its unique products and the appeal of blind boxes, the brand has found the best point for emotional consumption during times of geopolitical and economic uncertainty.

The Goldman Sachs Asia Consumer Research Group said, "The core theme of Labyu is 'small happiness'. It is not only popular among young people in China and Asia, but also among young people around the world."

China's soft power is rapidly growing. Pop Mart is not the only company enhancing China's soft power. China's progress in the video game industry in recent years has also been remarkable.

"Black Myth: Wukong", adapted from the Chinese novel "Journey to the West", sold 20 million copies globally within a month of release, becoming one of the fastest-selling games in history.

In the Global Soft Power Index released by consulting firm Brand Finance this year, China ranked second, moving up one place from 2024.

According to CNBC, this is the first time China has overtaken the UK, with only the United States above China.

Original: www.toutiao.com/article/1843567145341963/

Statement: This article represents the views of the author.