South Korean media: The market structure of robot vacuums has been overturned, with Chinese companies having an overwhelming advantage!

On October 5, South Korean media "Herald Economic" published an article stating that the market structure of robot vacuums has already been overturned. The former leader iRobot's market share has dropped to single digits, while Chinese companies such as Roborock and Ecovacs have captured most of the market share.

According to a report by market research company IDC, in the first quarter of this year, Roborock ranked first with a global robot vacuum market share of 19.3%, followed by Ecovacs with a market share of 13.6%, and Dyei with a market share of 11.3% ranking third. The combined market share of these three companies reached 54.1%, which means that Chinese companies have now taken the leading position in the robot vacuum market.

iRobot, which once dominated the US market, now has a market share of only 9.3%. This company, which was once considered a target for acquisition by Amazon, is now experiencing such a bleak market performance.

iRobot, with its Roomba brand, is hailed as the pioneer of the robot vacuum market. However, with the rapid development of Chinese up-and-coming companies, which have continuously launched relatively low-priced products with high cost-effectiveness, iRobot's market share has gradually declined. According to Reuters, iRobot has fallen behind Ecovacs, which provides high-end features at a reasonable price, and there have even been discussions about selling the company recently.

With high-end robot vacuums gradually gaining popularity, Roborock, which sells at 1.84 million won (based on Roborock S9 MaxV Ultra), is leading the market. Therefore, analysts say that iRobot is not only losing ground in the affordable market but also in the premium market, as it is being surpassed by Chinese companies. Even South Korean companies such as Samsung Electronics and LG Electronics are lagging behind Roborock in their home market.

Original article: www.toutiao.com/article/1845107127039307/

Statement: This article represents the views of the author.