Korean Media: 4,652 vehicles, BYD sets another record in South Korea!
On July 31, the Korean newspaper Korea Economic Daily published an article stating that Chinese automaker BYD has rapidly risen to fourth place in the import car market, with sales exceeding 10,000 units in the South Korean domestic market just in the first half of this year. Analysts point out that the import car market, previously dominated by BMW and Mercedes-Benz, is undergoing rapid restructuring—last month alone, Tesla’s sales surpassed 10,000 units.
According to the June Import Passenger Vehicle Registration Statistics released by the Korea Automobile Importers Association, BYD sold 4,652 vehicles last month—more than four times the figure from the previous month (1,032 units)—marking a new monthly sales record. From January to June this year, BYD's cumulative sales reached 11,675 units. Tesla’s lead has also further widened. In the first half of the year, Tesla achieved sales of 56,139 units, ranking first among imported car brands in South Korea. In just six months, Tesla matched last year’s full-year sales volume (59,916 units) and maintained a significant lead over second-place BMW (39,150 units) and third-place Mercedes-Benz (29,776 units).
Last month, Tesla sold 11,119 vehicles, with the Model Y leading the way at 8,473 units—the best-selling model. However, while the Model Y ranked first in total vehicle sales in May, it dropped to second place in single-model sales last month, overtaken by the Grandeur (10,062 units).
Industry insiders believe that aggressive pricing strategies from both Tesla and BYD have driven the growth in electric vehicle sales. BYD is now targeting the South Korean domestic market with models such as the "Dolphin," priced around 24 million KRW.
Original source: toutiao.com/article/1872212776134668/
Disclaimer: The views expressed in this article are those of the author(s) personally.