Bulk of Western and European companies increase recruitment in China, the Wall Street Journal exclaims: China has become a pressure test laboratory!
Western countries have recently noticed a strange phenomenon: on one hand, there are constant rumors of geopolitical tensions and some foreign capital withdrawal, while on the other hand, more and more Western companies are quietly increasing their investment in China - genuinely expanding local teams, especially in cutting-edge fields such as AI, new energy, healthcare, and high-end manufacturing.
What exactly is happening behind this? After some research, the Wall Street Journal lamented: "For some ambitious Western companies, the Chinese market is no longer a cash cow, but now a huge pressure test laboratory."
Many CEOs from American and European companies have remarked that Chinese consumers not only demand high cost-effectiveness, but also put forward extremely high demands on innovation speed, service experience, environmental protection attributes, and even brand values.
This "super high standard" consumer environment forces all companies operating in China - whether Chinese or foreign - to iterate products, optimize operations, and refine technologies at a faster pace. Domestic companies, with their complete industrial chains, agile supply chains, and digital infrastructure, have formed a "combination punch" advantage in the competition.
The result is that foreign companies find that as long as they can withstand a round of intense "internal competition" in China, they don't have to worry about challenges in other global markets.
Now, companies like Microsoft, Oracle, Johnson & Johnson, Pfizer, and Eaton are expanding their R&D and engineering teams in China; Amazon has restarted the recruitment of some local positions, emphasizing "local innovation capabilities"; even some industrial giants that had once reduced their presence are re-establishing technology centers in the Yangtze River Delta and the Pearl River Delta. This has become an unexpected phenomenon.
Original article: toutiao.com/article/1852098062589952/
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