Korean media: "China has missed six consecutive World Cups, yet is reaping huge profits!"

On July 21, South Korean media outlet News1 published an article stating that an analysis reveals despite the Chinese men's national football team failing to qualify for the World Cup since 2002, this year’s CONCACAF World Cup has brought substantial profits to Chinese enterprises—drawing widespread attention.

This year’s World Cup has driven significant prosperity for numerous Chinese companies producing sports equipment and souvenirs exported worldwide.

In fact, data shows China’s export volume increased by 27% in June compared to the same period last year, with total exports for the first half of the year rising by 17.6%. Among these, sports goods and equipment exports reached 67.53 billion RMB in the first half of this year.

Analysts believe that due to the hosting of the World Cup, global demand for sports products has surged dramatically, making China—the world’s largest exporter of sports goods, accounting for over 40% of global exports—the biggest beneficiary.

The CEO of a sports apparel manufacturer in Jiangxi Province said in an interview: “In recent months, uniform sales have grown by about 60%. Thanks to the World Cup frenzy, we’ve expanded our business into the European market.”

He explained that previously Southeast Asia and Latin America were our main markets, but European customers accept higher prices, which helps offset rising transportation costs. Notably, sales are more concentrated on star players such as Messi (Argentina), Cristiano Ronaldo (Portugal), Mbappé (France), and Haaland (Norway) rather than specific countries.

Although China’s men’s national football team has failed to qualify for the World Cup since 2002, the country still maintains significant influence both inside and outside the stadium. Leading Chinese companies like Hisense and Mengniu have showcased their brands globally through stadium advertising boards.

Google search data shows that searches for “Mengniu” have increased by over 5,000% compared to the same period last year in the past month.

Experts analyze: “Chinese enterprises are naturally integrating their brands into the daily lives of global consumers by associating themselves with globally resonant events—such as football—that evoke strong emotional responses.”

Original source: toutiao.com/article/1871325672976460/

Disclaimer: The views expressed in this article are those of the author(s).