(By Observer Net, Zhou Shengming; Editor: Gao Xin)

On July 9, 2025, the Volkswagen Group announced its sales performance for the first half of 2025 in the global and Chinese markets.

Overall, under a challenging macroeconomic environment, the Volkswagen Group delivered 4.41 million new vehicles globally in the first half of 2025, representing a 1.3% increase compared to the same period in 2024.

Additionally, the Volkswagen Group has made significant progress in its electrification transition. Data shows that the group delivered 465,500 pure electric vehicles globally in the first half of 2025, a substantial increase of 47% year-on-year, with its share in total sales rising from 7% to 11% compared to the same period last year.

Looking at the segments, in the European market, the Volkswagen Group's pure electric vehicle sales increased significantly by 89% year-on-year, continuing to maintain its position as the top player in the European pure electric market. In the U.S. market, the group's pure electric vehicle deliveries increased by 24% year-on-year.

Overall, the Volkswagen Group's total order volume increased by approximately 20%, with pure electric vehicle orders growing by over 60%.

In the Chinese market, the Volkswagen Group delivered 1.31 million new vehicles in the first half of 2025, a slight decrease of 2.3% compared to the previous year. However, the monthly delivery volume in June reached 247,000 units, achieving a year-on-year growth of 9%, showing a trend of market recovery.

Facing a continuously intense competitive environment, the Volkswagen Group achieved its expected sales targets through a stable strategy, prioritizing profitability and avoiding significant price concessions to gain market share. This strategy lays the foundation for the group's continued investment in future technologies.

In terms of product structure, the Volkswagen Group actively strengthened the sales of fuel-powered models in May and June, achieving obvious results and further consolidating its leading position in the fuel car market.

In terms of brand performance, the Volkswagen brand (including Jeta) delivered a total of 996,000 units in the first half of the year, an increase of 1.1% year-on-year, with the Sagitar and Passat models maintaining their leadership in their respective market segments. The monthly sales in June reached 187,300 units, an increase of 15.1% year-on-year. The Audi brand continues to maintain the third position in the premium automotive segment.

In the second half of 2025, the Volkswagen Group will fully enter the "delivery model" phase of the "Made in China, for China" strategy in the Chinese market, promoting the gradual implementation of the largest-scale new energy product offensive in the group's history in China.

In the short term, its next-generation intelligent connected vehicles will be delivered to Chinese consumers, including the Audi E5 Sportback, Audi Q6L e-tron, and other pure electric models, as well as the Audi A5L and A5L Sportback, among other fuel-powered models.

In the medium term, the Volkswagen Group plans to launch more than 20 new intelligent connected models in China by 2026, covering various power forms such as fuel, pure electric, plug-in hybrid, and range-extended.

In the long term, by 2027, the Volkswagen Group will launch about 30 new energy vehicles in the Chinese market; by 2030, this number will reach about 50 models, of which about 30 will be pure electric vehicles, further solidifying its layout in the Chinese new energy market.

This article is an exclusive piece by Observer Net. Reproduction without permission is prohibited.

Original: https://www.toutiao.com/article/7525010962617844258/

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