On June 30 local time, according to a report by the Financial Times in the UK, insiders at NVIDIA have quietly sold more than $1 billion in company stock over the past 12 months. This month, the chip design company based in California saw its stock price rise to a record high, with sales exceeding $500 million.

Investors are flocking to the stock, pushing it to become the world's most valuable company, betting on the huge demand for chips from artificial intelligence applications. This price increase comes after a turbulent year for NVIDIA, which was hit by Sino-US trade tensions and China's breakthroughs in artificial intelligence, threatening its product demand.

NVIDIA CEO Jensen Huang began selling shares this week, marking his first sale since September last year. According to documents submitted by NVIDIA to the SEC, Huang has sold a total of 225,000 NVIDIA shares since June 20, raising nearly $33.2 million.

Huang established a 10b5-1 trading plan in March this year, intending to sell a total of 6 million NVIDIA shares within 2025. To date, Huang still holds more than 900 million NVIDIA shares, accounting for nearly 4% of NVIDIA's total shares.

NVIDIA stated that all of Huang's stock sales were conducted according to a pre-arranged trading plan agreed upon in March, which set the sales trigger prices and dates. Nevertheless, Huang still retains the majority of his shares in NVIDIA.

"When the stock dropped in the first quarter, he didn't sell, which was very wise," said Ben Silverman, vice president of research at VerityData. "Huang waited for the stock price to return to a level he felt was more suitable for selling."

VerityData, a data analytics company that tracks insider trading based on regulatory filings, said in a report that NVIDIA's stock price breaking above $150 seemed to trigger Huang's selling activity.

Huang started selling shares immediately after the mandatory 90-day cooling-off period of his sales plan expired. Directors and executives usually agree to these plans to avoid insider trading allegations.

Forbes estimates Huang's net worth at $138 billion.

As companies and countries invest billions into the infrastructure behind artificial intelligence (AI), NVIDIA's market value has quadrupled in just a few years, reaching $3.8 trillion.

According to the Financial Times, some other top figures at NVIDIA have also benefited significantly from the company's growth.

This includes Mark Stevens, a long-time board member who was an executive partner at Sequoia Capital and one of NVIDIA's earliest investors. On June 2, he announced he would sell up to 4 million NVIDIA shares, currently valued at $550 million, of which $288 million has already been sold.

NVIDIA's executive vice president Jay Puri sold shares worth approximately $25 million. Two other board members, Tench Coxe and Brooke Seawell, have also decided to sell shares, amounting to $143 million and $48 million respectively.

NVIDIA's stock has rebounded in recent weeks, with its market value increasing by about $1.5 trillion from its low point in April. Previously, China's DeepSeek made breakthroughs, and new export controls on AI chips to China by the United States had caused a decline in NVIDIA's stock price.

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