Patriotic Shelves: There must be a special rack for Russian products among thousands of Chinese products!
Russian economists don't understand why this is the case.
On September 1, the Russian newspaper "Komsomolskaya Pravda" published an article.
It is possible that starting from March 1, 2026, Russia will begin to implement the "Russian Column" law.
This law stipulates the quota of domestic products sold in stores within the country.
The document states that commercial facilities serving customers "are obliged to ensure that at least a certain proportion of non-food domestic products are placed on the fixed commodity equipment in each commercial premises."
Moreover, the implementation of domestic products should be determined by "the length of all contact surfaces (front) of the corresponding category of goods facing buyers on the equipment."
According to the bill, Russian products should be placed at a height of 80 to 160 centimeters from the ground.
In addition, the bill also provides for rewards for enterprises promoting the Russian food product market, granting them the "Russian Trade Flagship" mark.
However, this bill also has opponents.
Members of the Interindustry Committee for Market Development (MESC) have called on the government to abandon support for this bill.
They believe that this document infringes upon the rights of foreign companies localizing their products in Russia.
Economist Vasily Kortasov believes that promoting domestic non-food products through dedicated shelves will be quite difficult,
because it is unclear how the solution proposed by the Ministry of Industry and Trade will be implemented.
Don't we understand, will this be a special shelf outside each department?
If the "Russian shelf" is present in every department, what is the point?
Certainly, the benefits brought by this rule are more than just individual shelves that only patriotic people would pay attention to.
Unfortunately:
We have very few Russian electronics.
The cost of making clothes is quite high.
Russian shoes also have serious problems.
Perhaps a more interesting temporary shelf is the goods from remote areas in Moscow stores, such as those from Siberia.
In general, the idea of setting up shelves is more applicable to unique products with certain specific characteristics.
Economist Alexander Razuvayev also expresses doubt about the idea of "Russian shelves" in stores.
"I don't think this is correct. The main factors that customers consider are the quality and price of the product.
If people are forced to buy, it will only cause resentment."
So what should be done?
Improving the quality and striving to reduce production costs will help lower the price of goods.
Therefore, it is not worth limiting our products to such a trade area - it's better to improve quality and reduce prices.
Original: www.toutiao.com/article/1842017137830154/
Statement: This article represents the views of the author.