South Korean media: "Low price but poor quality"? The reversal of Chinese home appliances is being staged! On April 18, South Korean media "The Herald Economy" published an article stating that in recent years, rapidly growing Chinese home appliance companies have posed a threat to Samsung Electronics and LG Electronics not only in the global market but also in the South Korean market with their "technical strength" and "cost-effectiveness." Especially in the TV and robotic vacuum cleaner industries, Chinese enterprises have performed excellently. At the recently held Asia's largest home appliance exhibition, AWE 2025, home appliance enterprises such as Haier, Hisense, and TCL showcased various smart home technologies centered on AI, demonstrating their competitiveness. In the TV field, TCL performed particularly strongly. According to Counterpoint Research data, in the fourth quarter of last year, Samsung Electronics ranked first globally with a 16% share of the TV market, while TCL ranked second with a 14% share. Following closely were Hisense and LG Electronics. In the premium market, TCL also achieved more than 20% market share, surpassing LG Electronics' 19%, ranking second. In the robotic vacuum cleaner sector, the Roborock robotic vacuum cleaner stood out, ranking first globally in terms of market share. Market research company IDC data showed that last year, Roborock ranked first in both sales volume and revenue in the global robotic vacuum cleaner market. In South Korea, Roborock also surpassed Samsung and LG with nearly half of the market share. Experts said that in the past, people believed that Chinese products were inexpensive but of poor quality in the global market. However, now, the quality of Chinese products has greatly improved, thus changing their position. Since the 2000s, China has been making large-scale R&D investments. It is understood that since 2020, over 400 trillion South Korean won have been invested. Through these investments and proactive corporate mergers and acquisitions, they successfully developed technology in a short period. Additionally, the world's largest domestic market with 1.4 billion people has become a stable sales base for Chinese enterprises. The rise of patriotic consumption trends has also driven the prosperity of Chinese home appliance enterprises. In fact, Samsung Electronics holds only about 1% of the actual TV market share in China. Personnel from Samsung Electronics also admitted that "Samsung Electronics indeed cannot exert any influence in the domestic Chinese market." However, Samsung Electronics and LG Electronics remain global enterprises with strong brand influence and dominate the premium market worldwide. Original source: https://www.toutiao.com/article/1829706580402180/ Disclaimer: This article represents the views of the author.