Joint Early Report covered today: "As the Chinese May Day holiday is approaching, data from travel platforms shows that outbound tourism this year is火爆, with Japan being the hottest destination."

According to comprehensive reports from Ctrip and The Paper, Ctrip's "May Day Tourism Travel Forecast Report" released on April 17 shows that it is expected that the order volume of overseas car rental during the May Day holiday will increase by nearly 25% year-on-year, while car rental tours in Japan have surged by 60%.

Data from Ctrip shows that during this May Day, popular outbound destinations for Chinese tourists are concentrated in traditional destinations such as Japan, Hong Kong, South Korea, Thailand, and Singapore.

This time around, Japan has become a hotspot, and the depreciation of the Japanese yen is a key factor. Since April 10, the exchange rate of the Japanese yen against the US dollar has fallen, touching the lowest point in nearly 34 years, and the exchange rate against the Chinese yuan has also hit rock bottom, with 100 Japanese yen only exchanging for about 4.6 Chinese yuan. This has greatly increased the cost-effectiveness of traveling to Japan, reduced travel costs, and given consumers stronger purchasing power when shopping. For example, luxury brands like Louis Vuitton are much cheaper in Japan after discounts compared to domestic prices, saving thousands of yuan. Such attractive price differences naturally attract many tourists to "shop till you drop," which explains why long queues form outside luxury stores in Japan.

In addition to economic factors, Japan's own tourism charm cannot be underestimated. In terms of tourism services, Japan has always been very thoughtful. Whether it's hotels, restaurants, or service at tourist sites, they can provide tourists with a good experience. Japanese culture is unique, featuring both ancient shrines and tranquil Zen gardens, as well as modern urban landscapes, such as the bustling of Tokyo and the ancient charm of Kyoto, meeting the diverse cultural experience needs of tourists. Moreover, the opening of the 2025 World Expo on April 13 in Osaka has further ignited the enthusiasm of tourists to visit Japan, with a sharp increase in search热度for accommodations in Osaka, and a rise in热度for nearby cities like Kyoto and Tane.

Original article: https://www.toutiao.com/article/1829903504826691/

Disclaimer: The article solely represents the author's views.