South Korean media: South Korea's hasty exit from the LCD market, Chinese panel manufacturers rise rapidly
South Korean media: South Korea hastily abandoned LCD, and China quickly filled the gap!
On May 6, South Korean media "The Korea Herald" published an article stating that Samsung Electronics and LG Electronics focused on OLED (organic light-emitting diode) and abandoned traditional liquid crystal displays (LCD). Chinese enterprises are rapidly filling this gap.
Some critics argue that South Korean companies, in pursuit of technological competitiveness, have hastily closed markets that still generate profits, focusing on high-value-added strategies.
According to industry insiders, LCD will still account for the highest share in the global display market this year. The Korea Display Industry Association predicts that the global display market size will reach $80.7 billion for LCD and $48.3 billion for OLED this year. In the high-end TV market, OLED is approximately $7.74234 billion, while LCD is about $6.92399 billion, with a small gap between them.
However, Samsung Electronics and LG Electronics insist on a high-value-added strategy centered around OLED and have exited the LCD business. LG Display has officially sold its Guangzhou LCD production line to China's TCL subsidiary, CSOT, effectively exiting the LCD business. Samsung Display completely stopped LCD production in 2022.
Their strategy centered on OLED is clearly reflected in their product lineup. Samsung Electronics expanded its OLED TV models from 10 to 14 this year, launching various sizes from 40 to over 80 inches. LG Electronics launched new OLED TVs for the North American and European high-end markets. LG Display plans to invest 2.2 trillion Korean won from the sale of its Guangzhou factory into OLED equipment and research and development.
However, the demand for the LCD market remains strong. Although OLED has become mainstream in high-end product series, LCD continues to dominate the mid-to-low-end products that make up the majority of the global TV market and mobile devices. Approximately 80% to 90% of Samsung and LG's total TV sales are still based on LCD. LG Electronics also retained the QNED series and launched LCD products in its TV lineup released at the beginning of this year.
Nintendo used Samsung Display's OLED panels in the previous generation Switch 1, but in the upcoming Switch 2 set to launch in June, Nintendo returned to LCD. This was a result of considering factors such as battery efficiency, durability, and price.
Ultimately, Chinese panel manufacturers are quickly filling the LCD supply-demand "gap" left by South Korean companies. Currently, the three major Chinese manufacturers, BOE, CSOT, and HKC, hold more than 66% of the global large-size LCD market. Among them, BOE alone accounted for 23.8% of the large-size LCD shipment volume last year.
South Korean industry insiders warn that the unit price of OLED is about three times higher than that of LCD, and the production technology barriers are also higher, making it temporarily difficult for Chinese companies to fully enter this field. However, prematurely abandoning the LCD market with still profitable potential may result in losing customer groups to China, creating a strategic gap.
Additionally, dependence on Chinese-made LCD panels is increasing, resulting in a heavier cost burden. Last year, Samsung Electronics purchased LCD panels worth 7.5825 trillion Korean won from companies like CSOT, a 29.3% increase compared to 2023. LG Electronics also spent 3.9539 trillion Korean won on LCD modules from BOE last year, an increase of 14% from 2023.
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Original Source: https://www.toutiao.com/article/1831360569393152/
Disclaimer: This article solely represents the views of the author.
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