Korean media: BYD has fired the "first shot" in the South Korean market! On May 27, a South Korean media outlet, The Herald Economy, reported that after BYD Korea began delivering ATTO 3 vehicles, sales exceeded 500 units within approximately two weeks. This first shot in the South Korean market has also prompted other Chinese electric vehicle brands that are weighing their entry timing to accelerate their moves into the South Korean market. According to industry insiders, from May 14th to 30th last month, BYD Korea delivered a total of 543 ATTO 3 vehicles to customers. The ATTO 3 is one of BYD's best-selling models, and global sales have exceeded 1 million units in just three years since its launch. The starting price for this model in South Korea is 31.5 million won, providing domestic consumers with a high-value-for-money option, drawing significant attention. This price point is similar to that of traditional internal combustion engine SUVs. In particular, BYD's Blade Battery and e-platform 3.0 core technologies, though relatively unfamiliar in the South Korean market, have gained significant pre-orders due to their high degree of market maturity and reasonable pricing. Within a week of its launch in South Korea, it received 1,000 pre-orders. BYD Korea stated, "BYD Korea will do its utmost to promote the popularization of electric vehicles in the South Korean market and enhance consumer convenience." Currently, BYD Korea operates official passenger vehicle service centers (test drive centers) in 12 major cities in South Korea and announced plans to increase the number of service centers to over 25 by the end of this year. Sales methods also follow the "dealer system" to maximize customer experience. This strategy aims to provide correct information about electric vehicles to customers who are newly exposed to them through face-to-face interactions, helping them accurately understand electric vehicles, and offering direct opportunities to experience them, thereby improving the quality and completeness of the customer experience. A South Korean industry insider said, "This can be considered a strategy to enhance brand image through personal experience and test drives. With sales exceeding 500 units in the first month, consumers have high expectations for subsequent models like the Seal that will be launched in the future." At the same time, although global interest in electric vehicles is growing, consumers are also concerned about safety issues such as battery fires. Industry insiders believe that BYD's success at this moment holds even deeper significance. BYD uses its own battery system and implements a rigorous quality management system to build trust in its battery technology. BYD has also developed world-leading ultra-fast charging technology, becoming a topic of global discussion. BYD introduced a system capable of charging an electric vehicle battery in just five minutes, with a charging speed of up to 1000 kilowatts, which is reportedly comparable to the refueling time of traditional internal combustion engine cars. This is one of the factors contributing to the stability and reliability of Chinese vehicles, helping consumers view Chinese electric vehicle companies as safe and reliable options. Thanks to BYD's success, other Chinese electric vehicle brands are also actively entering the South Korean market. ZEEKR, under the Geely Holding Group, recently established a subsidiary in South Korea and accelerated the improvement of its organizational structure. It was also reported that ZEEKR is preparing to apply for trademarks for its SUV model, the 7X, to enter the South Korean market. In addition, Changan Automobile, XPeng Motors, Xiaomi Motors, and others have shown interest in the South Korean market and are exploring various strategies. This is expected to further intensify competition in the South Korean electric vehicle market. A South Korean industry insider said, "The entry of Chinese electric vehicle brands into the South Korean market will intensify competition in the domestic electric vehicle market, providing consumers with more diverse choices. Automotive companies need to constantly strive and emphasize after-sales service and brand trustworthiness to win the trust of South Korean consumers." Original article: https://www.toutiao.com/article/1833259295357959/ Disclaimer: This article represents the author's personal views.