South Korean media: China's Mini LED TV is growing rapidly, and South Korea has encountered a rival! On May 4th, South Korean media "The Herald Economy" published an article stating that the offensive of Chinese Mini LED TVs is reshaping the global high-end TV market. TCL and Hisense have surpassed Samsung Electronics in terms of shipments, ranking first and second in the Mini LED TV market respectively. While South Korean companies are focusing on OLED technology, China is rapidly capturing the high-end market with Mini LED. According to data from global market research company Counterpoint Research, prior to 2022, Samsung Electronics had a monopoly on the global Mini LED TV market share. However, starting from 2023, China's TCL and Hisense began to rise. In 2024, TCL (25%) and Hisense (24%) surpassed Samsung (20%) for the first time. In the fourth quarter of last year, the shipment volume of Mini LED TVs in the Chinese market reached 2.02 million units, increasing by 2.3 times compared to the previous quarter. This accounted for 65% of the total global shipment volume, surpassing North America (320,000 units). This was interpreted as the result of China providing up to 20% subsidies for household appliance replacements, promoting domestic consumption. Mini LED TVs are a type of LCD TV. They have excellent picture quality and brightness performance, thus being classified alongside OLED as high-end products. As of 2024, the global average price for a 55-inch product is $901, positioned between LCD ($501) and OLED ($1317). Chinese enterprises are concentrating on capturing the Mini LED market, which leads OLED in terms of cost-effectiveness. Hisense and TCL launched ultra-large Mini LED TVs over 100 inches at CES 2025 this January, targeting the high-end market. Previously, OLED TVs were synonymous with high-end products, but Mini LED, which is advantageous for large-scale production and highly competitive in pricing, is expanding its influence. Recently, prices have been declining, especially for larger sizes. It is predicted that "as manufacturers accelerate the production of profitable large-sized TVs, the products are becoming more popular, and prices will continue to decline, with a focus on large-sized TVs." Since the second quarter of last year, the shipment volume of Mini LED TVs has exceeded that of OLED TVs. Therefore, concerns are arising about the end of the OLED TV era. Samsung Electronics and LG Electronics, which need to dominate the global high-end TV market, are undergoing strategic transformations. Samsung Electronics is selling a Mini LED TV called Neo QLED. Besides its existing premium product line, Neo QLED, it has also formulated a strategy to expand OLED TV production starting from 2023. LG Electronics is complementing Mini LED through the QNED series while maintaining its focus on OLED TVs. LG Electronics has added a new product, QNED TV 100, this year. The policy aims to further widen the gap with China through a "dual-track" strategy. A South Korean industry insider stated, "The price offensive and scaled strategies of Chinese enterprises are putting considerable pressure on South Korean companies," and future competition in the high-end TV market with China will intensify." Original Source: https://www.toutiao.com/article/1831175165229068/ Disclaimer: The article solely represents the author's personal views.