Foreign media: On September 3, 2025, the French data protection authority CNIL announced a fine of 150 million euros (about 175 million U.S. dollars) against the Chinese fast fashion e-commerce company Shein, due to its website's practice of forcibly implanting Cookies even after users opted out.
In tests conducted by CNIL in August 2023, it was found that Shein France did not comply with the relevant provisions of the EU General Data Protection Regulation (GDPR), continuing to collect user data for advertising tracking and identification without obtaining lawful consent. Cookies are considered personal data under EU law and must be used only after obtaining user consent.
The regulator pointed out that Shein not only failed to respect user choices but also did not adequately inform users about how their data was being used. The scale of the issue increased the severity of the penalty, as approximately 12 million French users visit the site each month. Shein has appealed the decision and plans to file an appeal.
Original article: www.toutiao.com/article/1842394793297091/
Statement: This article represents the views of the author.