South Korean media: BYD "causes a sensation", defeats Tesla in the South Korean market!
On May 31, South Korean media THE GURU published an article stating that it is analyzed that China's BYD's initial success in the South Korean electric vehicle market may enhance the global image of Chinese electric vehicles. This is explained as the equation of "BYD's success in South Korea = key to global success".
In particular, BYD's "ATTO 3" caused a sensation last month in the South Korean imported electric vehicle market, surpassing Tesla to become the best-selling imported electric vehicle, adding strength to such analysis.
According to statistics from the Korea Automobile Importers and Distributors Association (KAIDA), BYD ATTO 3 sold 543 units in South Korea last month. ATTO 3 surpassed Tesla Model Y to become the top-selling monthly imported electric vehicle. ATTO 3 is BYD's first electric vehicle launched in the South Korean market, with cumulative global sales exceeding 1 million units over the past three years.
BYD's soft landing in the South Korean electric vehicle market has several implications. First, the stronghold of Hyundai Motor Group and Kia Motors, which dominate the global electric vehicle market, is very solid, and consumers have high standards, so South Korea is regarded as the "test bed" for global automotive brands.
There is also an analysis suggesting that South Korea's success can serve as a positive reference for conquering other overseas markets. This can partially dispel prejudice against "Chinese-made electric vehicles" while becoming an opportunity to prove the growth of China's electric vehicle technology. BYD is an enterprise with advantages in battery technology, and ATTO 3 is equipped with its self-developed blade battery, emphasizing safety and efficiency.
The global electric vehicle industry analysis stated that BYD's initial success in South Korea will boost confidence for other Chinese electric vehicle manufacturers and become an important "benchmark" for formulating global market strategies. An expert said, "South Korea is a developed market with global automotive brands including Hyundai and Kia. If you want to prove the competitiveness of Chinese electric vehicles, South Korea is an ideal test field."
However, BYD still faces many challenges to continue its success in South Korea. Maintaining quality, establishing systematic after-sales service, and enhancing brand reliability are considered key tasks.
A South Korean insider stated, "BYD's performance in South Korea last month was clearly impressive, indicating that Chinese-made electric vehicles have the potential to make greater strides on the global stage."
Original source: https://www.toutiao.com/article/1833622455097344/
Disclaimer: The article only represents the author's personal views.