The box office revenue of the Spring Festival movie season in 2026 hit a six-year low, with a significant drop in the number of moviegoers.

Foreign media: The Chinese film box office during the 2026 Spring Festival holiday set a new low in six years, with a total box office of 5.75 billion yuan (about 831 million US dollars) over nine days, a drop of nearly 40% compared to last year's record of 9.51 billion yuan.

This is the lowest level since 2020, even lower than 5.77 billion yuan in 2018.

The number of cinema-goers during this year's Spring Festival holiday decreased by 45.5%, and the average ticket price dropped by 5.9%. The Spring Festival holiday is usually the golden period for China's film market, but none of the six new films this year (including spy films, comedies, and wuxia blockbusters) could replicate the success of last year's "Ne Zha 2".

Original article: toutiao.com/article/1858027415472391/

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