Asian Celebrities Lead Global Consumption Trends: Carnival of Trends under the Star Effect
Foreign media: The influence of Asian and Chinese stars on global consumption trends is increasing.
Lisa, a member of the South Korean girl group Blackpink, has sparked a global fan craze for Labubu toys from the Chinese trendy toy brand Pop Mart due to her love for them, causing a surge in toy prices and even instances of抢购.
Hong Kong actor Nicholas Tse's English oral course, leveraging his star power and practicality, exceeded sales of 8.75 million RMB within 30 minutes of its launch, making learning English "cool". Chinese singer Juvy Xu's display of Polaroid retro photos triggered a nostalgia trend. South Korean artist G-Dragon's "grandma style" outfits have broken gender boundaries, sparking a global imitation craze.
These cases indicate that Asian stars can quickly push niche trends into the global market through social media and fan economy, becoming an important force in leading consumption trends.
Original article: https://www.toutiao.com/article/1834371973842951/
Disclaimer: This article solely represents the author's personal views.
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