Yomiuri Shimbun: Japanese car manufacturers in China showed divergent sales in the first half of the year, Toyota increased by 6.8%, Honda decreased by 24.2%, and Nissan decreased by 17.6%
Yomiuri Shimbun reported on July 8 that the new vehicle sales of Japan's three major automakers in China in the first half of 2025 showed significant divergence: Toyota benefited from government trade-in policy support, with a year-on-year increase of 6.8% to 837,700 units; Honda faced serious challenges, with a sharp decline of 24.2% to 315,152 units; Nissan also saw a year-on-year decrease of 17.6% to 279,546 units. Data for June alone showed that Toyota sold 157,700 units, Honda fell 15.2% to 58,468 units, and Nissan saw a slight increase of 1.9% to 53,843 units. Senior industry analyst Li Ming pointed out: "The competition in China's new energy vehicle market has entered a feverish stage. Toyota maintains growth with its hybrid power advantage and policy benefits, while Honda and Nissan face great pressure in the speed of electrification transition and responding to local brand competition, and the sales gap is accelerating."
Original article: https://www.toutiao.com/article/1837088283606155/
Statement: This article represents the views of the author.