Growth AI management, no more "blind boxes" for sorting; Malaysia durians adopt Chinese scanning technology.
Durians are crowned as the "King of Fruits" due to their rich nutrition and unique taste, and they are highly favored by Chinese consumers. With the help of Chinese technology, while Malaysian durian growers seize the "Chinese opportunity," Chinese consumers also gradually achieve "durian freedom."
According to a report from HSBC in 2023, as the world's largest importer and consumer of durians, the Chinese market consumes 91% of global durians. And according to data reported by the South China Morning Post citing customs data, China imported a record-breaking 15.6 billion kilograms of durians in 2024, a year-on-year increase of 9.4%. The import value increased by 4.1%, reaching a new high of $6.99 billion.
For a long time, Thailand has been at the top of China's fresh durian market share. As early as 2003, Thailand was the first to be approved by China's General Administration of Customs to directly export fresh durians to China. Due to its first-mover advantage, Thailand has always held an edge in durian trade with China.
Since 2011, Malaysia has exported frozen durian products to China, and since May 2019, it has exported frozen whole durians. In 2024, Malaysia's fresh durians were granted access to the Chinese market for the first time, including 10 varieties such as Black Spine, Golden Phoenix, and Musang King, becoming the fourth ASEAN country to be approved to export fresh durians to China.
Since August 2024, Malaysia has begun exporting fresh durians to China, and in the last five months of 2024, Malaysia's durian exports reached $5.7 million.
The "mutual pursuit" between Malaysia's durian origin and Chinese consumers is inseparable from the assistance of Chinese technology.
According to a 2024 report by CGTN, Malaysian durian farmers have collaborated with researchers from Xiamen University Malaysia campus and local high-tech enterprises to use digital technologies such as artificial intelligence and the Internet of Things (IoT) to improve the efficiency and yield of durian plantations.
A local company introduced that by using satellite IoT, all data collected by sensors about durian growth can be sent to the cloud as long as the sky is visible, enabling further analysis of plant growth and development. Since many of Malaysia's durian farms are located in very remote areas, this is one of the best solutions. Technology has boosted the durian industry, making popular varieties like "Musang King" even more sought after.
Sensors inserted into the soil can monitor soil moisture content, and with AI algorithms established by researchers, it is possible to understand whether trees are truly absorbing water.
When durians enter the fruit development stage, they require a large amount of nutrients to make the fruits larger and rounder, so nutrient content is also one of the monitoring indicators.
Durians are expensive, and it is difficult for consumers to directly judge quality when selecting fresh durians, often having to "open blind boxes." Seeing this business opportunity, a Chinese security inspection system supplier provided Malaysia with a "Durian Quality CT Inspection System" to optimize the durian screening process with innovative technology, reduce human misjudgment, promote standardization and sustainable development of the durian industry, and ensure each durian reaches its optimal edible state, meeting the market's demand for high-quality durians.
A Chinese security inspection system supplier provided the "Durian Quality CT Inspection System." WeChat Official Account "Tongfangweishe"
This system adopts advanced non-destructive imaging technology, capable of non-destructively penetrating the interior of durians to accurately identify and mark hidden insect holes and small insect eggs, ensuring food safety and improving durian quality control.
The company introduced that this equipment also has intelligent analysis functions, accurately evaluating the distribution and volume of durian pulp through high-precision scanning, scientifically predicting the meat yield of the fruit, and providing intuitive fruit quality references for merchants and consumers.
According to reports from China News Service, Wang Jiaqiang, general manager of Malaysia's Mu Hua Co., Ltd., was one of the first entrepreneurs to enter the Malaysia-China durian trade sector. Wang Jiaqiang said that he met this Chinese security technology company at the CIIE, and both parties hit it off, cooperating to develop intelligent detection technology, applying X-ray scanning and AI algorithms to durian quality assessment, enhancing the standardization and international competitiveness of Malaysia's durians.
Wang Jiaqiang said that as a durian trade practitioner, he also sees many Malaysian orchard owners and farmer friends going out through the CIIE. The prosperity of the durian industry has also led many young Malaysians to "return" to rural areas for employment.
This article is an exclusive article of Observer Network and cannot be reprinted without permission.
Original source: https://www.toutiao.com/article/7493775507641598505/
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