At the Guangzhou International Auto Show, which opened on November 21, the three sub-brands of the Hongqi brand—Hongqi, Hongqi Tian Gong, and Hongqi Jin Kuihua—made their debut together for the first time. The previously pre-sold Hongqi HS6 PHEV also made its appearance at the auto show.

As the first luxury domestic automotive brand, Hongqi needs to further innovate in the era of electrification and intelligence and in the face of fierce market competition to maintain its vitality. To meet users' increasingly diverse needs, the Hongqi brand has undergone a comprehensive upgrade, forming a structure with three sub-brands.

Among them, "Hongqi" is a self-owned luxury brand aimed at the mainstream population, covering multiple power sources such as fuel, hybrid, and pure electric, and it is the most representative sub-brand with the widest user coverage. Previously, on November 15, the Hongqi HS6 PHEV started pre-sales, offering three configuration options with a pre-sale price range of 178,800-228,800 yuan.

Hongqi Booth Hongqi

"Hongqi Tian Gong" will focus on innovative design and youthful concepts, aiming to provide trendsetting young users with a more dynamic driving experience. The Hongqi Tian Gong sub-brand focuses on the trend-oriented and personalized expression of young users and plans to resonate with young people through a series of innovative interactive methods. This year, Hongqi Tian Gong officially launched the "Trend Modification Plan," providing 5,000 yuan youth trend modification fund for users who purchase the Tian Gong 05 and Tian Gong 06, and creating multiple creative theme-painted vehicles to inspire users to unleash their creativity and create their own cars.

Hongqi HS PHEV Hongqi

At the same time, Hongqi Tian Gong has adopted a new logo that is more tech-savvy and trendy, aiming to achieve a comprehensive youth-oriented upgrade from products to the brand. In the future, Hongqi Tian Gong will further improve the full product lineup of sedans, SUVs, and MPVs, and accelerate the implementation of cutting-edge technologies such as steer-by-wire and L3-level driving assistance.

Hongqi Tian Gong Hongqi

"Hongqi Jin Kuihua" is positioned in the ultra-luxury market, providing vehicles that demonstrate status and philosophy and convey Eastern values for "Eastern companions and scholars of the world." At this auto show, Hongqi Jin Kuihua introduced two customized models—the National Gift "Dan Xia" customized version and the National Elegant "Song Yune Fengya" customized version. Meanwhile, the state guest fleet composed of the National Gift, National Elegant, National Glory, and National Joy made their debut collectively.

Hongqi Jin Kuihua Hongqi

From the Hongqi sub-brand targeting the mainstream population, to the Hongqi Tian Gong sub-brand focusing on the younger generation, and then to the Hongqi Jin Kuihua sub-brand positioned in the ultra-luxury market, the three sub-brands demonstrate Hongqi's thinking about refined market operations and its understanding of differentiated needs among different consumer groups. Hongqi has reorganized its brand structure and product layout, showcasing the strategic framework and market vitality after the brand's renewal and upgrading.

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