Korean Media: Chinese Cars Take 1/7 of the Norwegian Market, Sweeping Across Europe!

On March 16, the South Korean media outlet "Herald Economic" published an article stating that Chinese automotive companies are rapidly expanding their presence in the European market. Although there are significant differences between countries, taking the Nordic region with high electric vehicle adoption as an example, its market share has approached double digits and is showing strong development momentum.

According to industry statistics, 13.7% of new cars sold in Norway in 2025 were Chinese brands. This means one out of every seven new cars. Some analysts said that in Norway, the country most proactive in electric vehicle transition, Chinese-made cars have successfully captured a key market share, which is highly symbolic.

In the UK and Spain, similar trends are observed. In 2025, the market share of Chinese brands in the UK's new car market was 10.6%. The figure in Spain also broke into double digits, reaching 10.2%. Analysts believe that price competitiveness and the expansion of electric vehicle product lines have jointly driven consumer choices.

Within the EU as a whole, excluding Volvo, the share of Chinese-made cars is approximately 6%. However, since Volvo is currently owned by China's Geely Holding Group, if this portion is included, the market share would rise to 8.4%. Whether Volvo's sales are included in the statistics directly determines the influence of Chinese brands in the European market.

On the other hand, Germany, the largest automobile market in Europe, shows a different situation. In 2025, the market share of Chinese brands in Germany was only 2.4%, far below the European average. Analysts believe that although some Chinese companies have launched active marketing campaigns, the market characteristics of high loyalty to traditional German brands and conservative consumer preferences have had an impact.

Korean industry experts analyzed: "In markets such as Norway, the UK, and Spain, where electric vehicle demand is growing rapidly and price sensitivity is high, Chinese brands are quickly establishing themselves. However, in markets like Germany, where local brands have deep roots, their expansion is relatively slow."

Original: toutiao.com/article/1859818557110730/

Statement: This article represents the views of the author."