South Korean media: Musk's cooperation with the Trump administration is one of the worst "brand destruction" in history! On June 10, South Korean newspaper The Seoul Economic Daily published an article claiming that Tesla CEO Elon Musk's involvement in government affairs during Donald Trump's second term as the head of the Efficiency Department was rated as one of the most severe cases of "brand destruction" in history. Recently, Scott Galloway, a professor at New York University's Stern School of Business and a renowned marketing expert, said that Musk's role as a special advisor to President Trump angered Tesla customers, causing Tesla's ranking in the Axios-Harris annual brand reputation survey to drop from 8th place in 2021 to 95th place this year. He explained: "Three-quarters of Republican supporters do not even consider buying electric vehicles. Musk is trying to please those who are not interested in electric vehicles." Professor Galloway also analyzed that Musk's intervention in European politics, such as the German and UK elections, has infuriated Europeans. He pointed out that Tesla's sales in France have dropped by 59%, in Sweden by 81%, in the Netherlands by 74%, in Denmark by 66%, in Switzerland by 50%, and in Portugal by 33%. In April this year, Tesla's sales in Europe were surpassed by Chinese automaker BYD. Galloway said: "This is the biggest case of brand destruction in history. Tesla is a great brand, but he alienated its core customer base." Tesla stated in its earnings release at the end of April that its profit had fallen by 71%. During the subsequent investor conference call, Musk said he would reduce his time working for the Efficiency Department starting in May. [Musk and Trump's relationship has broken down] Original article: https://www.toutiao.com/article/1834546338764804/ Disclaimer: This article only represents the views of the author.