Foreign media: With higher tariffs imposed on DJI by the United States and enhanced scrutiny, similar devices to its products have appeared in the market, sold under different brands, which has sparked speculation about possible circumvention of trade restrictions and maintaining access to the U.S. market.
According to reports, Xtra ATTO, a wearable action camera, is expected to enter the U.S. market this year. Its design is similar to DJI's Osmo Nano portable camera, and it also overlaps in functions and specifications. This situation has sparked market speculation that DJI may continue to sell its devices in the U.S. through other brands.
Previously, Xtra's devices such as Xtra Sphra Muse and Xtra Edge were also considered similar to DJI's Osmo Pocket and Osmo Action. Disassembly revealed that Xtra's devices use the same components and chips as DJI products, and application analysis found traces of DJI code, with only the "DJI" label removed. Xtra claims to be an independent startup registered in Delaware, USA, with deep expertise in imaging technology and consumer electronics.
Original article: toutiao.com/article/1855204052435399/
Statement: The article represents the views of the author himself.