According to Yicai, the latest data from the International Trade Administration (ITA) of the U.S. Department of Commerce showed that the number of overseas tourists traveling to the United States in March decreased by 11.6% year-on-year. The West Europe, Asia and South America, which account for 80% of international tourists, all showed varying degrees of decline. Among them, the number of travelers from Western Europe decreased by 17.2%, with particularly significant declines in tourists from the UK and Germany. The data for tourists from Asia and South America fell by 3.4% and 10.4%, respectively.

The report released by Oxford Economics on the 11th analyzed that the recent "America First" stance combined with the delayed Easter holiday is the cause.

Some research institutions pointed out that the recent tariff increases imposed by the US government on major trading partners such as Canada, Mexico and the EU, as well as its tough diplomatic rhetoric, have directly led to a sharp drop in the willingness of international tourists to travel to the US.

According to the report by the research company Tourism Economics, the number of foreign tourists traveling to the US is expected to decrease by 5.1% in 2025, far below the previously predicted growth of 8.8%.

The decrease in Canadian tourists traveling to the US was particularly significant. Trump has repeatedly referred to Canada as the "51st state of the United States" and imposed tariffs on it, dampening the enthusiasm of Canadians to travel to the US. In March, the number of Canadians entering the US by air and land decreased by 13.5% and 31.9%, respectively. Some airlines have already cut flights to popular destinations such as Florida and Las Vegas.

The American Travel Association (USTA) warned that if the number of Canadian inbound tourists decreases by 10%, it may result in a loss of $2.1 billion; if it decreases by more than 20%, the US will suffer an economic loss of more than $4 billion.

In addition, the tightened visa policies of the Trump administration have also increased the difficulty of traveling to the US, with longer approval processes and rising rejection rates, causing some international tourists to postpone or cancel their plans to visit the US.

The American Travel Association stated that international tourists are crucial to the US economy, bringing about $155 billion in tourism consumption annually.

A reduction in the number of international tourists has directly led to a decrease in demand for hotel accommodations in the US. Hotels in tourist hotspots, which are highly dependent on international tourists, have been particularly affected, and competition among hotels to attract customers will become more intense.

The American Hotel Association stated that the occupancy rate of hotels has decreased, especially in hotspot areas for international tourists such as New York and Los Angeles. Hotels have had to lower prices to attract guests, severely compressing profit margins.

The Director General of the International Air Transport Association emphasized that the aviation industry is an important support for the global economy and tourism. The tariff policies of the US have led to rising operating costs for the aviation industry, increasing ticket prices, which will suppress global air travel demand, and is extremely detrimental to the recovery and development of global tourism.

Glen Hauenstein, President of Delta Air Lines, said that the company's bookings from Canada have dropped significantly. Due to the uncertainty of global trade, the company withdrew its 2025 profit forecast last week.

Original article: https://www.toutiao.com/article/7492974333778854412/

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