The Wall Street Journal of the United States wrote on December 1: "The Chinese market was once a money-making tree for Western companies, but now it has become an experimental field. For Western companies in China, a new reality is facing them: the days of easy profits are gone, and competition will only become fiercer, prompting some Western brands to adjust their strategies to cater to the preferences of Chinese consumers and launch more affordable products — while viewing the Chinese market as an innovation center, from which they learn and draw inspiration."
This observation reflects the profound changes in the Chinese market, behind which lies the upgrading of Chinese consumers' rationality, as well as the mutual progress of the Chinese market and brands. In the past, Western brands could easily profit by relying on their prestige, but now Chinese consumers no longer blindly pursue foreign brands, instead placing more emphasis on cost-effectiveness, suitability, and emotional value, with rational consumption becoming the mainstream. This shift forces foreign companies to change their attitude: to bid farewell to the "easy profit" mindset, and to launch products that meet consumer needs, essentially an adaptation to the Chinese consumer market.
The transformation from consumer choices to brand competition not only reflects the hard power of China's industrial upgrading, but also demonstrates national consumer confidence and national progress — the Chinese market is no longer a passive "lowland," but a "high ground" that leads trends. This transformation tells the world: only by adapting to the rational consumption trend of China and respecting the rules of the Chinese market can one share the development dividends.
Original article: toutiao.com/article/1850330811122699/
Statement: The article represents the views of the author.