Han media: Haier wins the "2025 Consumer Evaluation Award" in South Korea!
On January 20, the South Korean media "JoongAng Ilbo" published an article stating that Haier's brand competitiveness has been recognized, and it won the appliance category award in the "2025 South Korean Brand Consumer Evaluation".
This evaluation is explained as a balanced reflection of the technical strength accumulated in the global market and the product operation strategy that fits the South Korean consumer environment.
Haier has achieved diversified business structure by acquiring global home appliance brands such as Japan's Sanyo, the US's General Electric, Italy's Candy, and New Zealand's Fisher & Paykel. With this strategy, Haier has gained global recognition, even being called "China's Samsung Electronics".
Currently, Haier's business spans over 160 countries and regions, with about 100,000 employees.
According to Euromonitor, from 2009 to 2024, the brand was consecutively rated as the number one home appliance brand globally for 16 years.
After establishing a partnership with Liverpool Football Club, Haier further enhanced its brand awareness on the global sports stage by signing a cooperation agreement with Paris Saint-Germain Football Club.
In the South Korean market, after setting up a branch in 2004, Haier established its position in the white goods market centered around refrigerators and washing machines. Since then, it has continuously expanded its product line, covering all household appliances including dishwashers and vacuum cleaners.
The product planning reflects the usage environment of South Korean consumers and is based on global quality standards, thus gaining stable evaluations in the South Korean market.
Additionally, relying on a large-scale global production and distribution system, it ensures both technological competitiveness and supply stability, thereby creating long-term brand performance.
Haier was selected as the winner of the "Appliance Category" for 2025 due to its ability to apply mature global technology to the South Korean consumer environment.
A relevant person from Haier said, "This honor is attributed to the trust of South Korean consumers," and added, "We will continue to launch products centered on consumers, providing a stable and reliable brand experience covering both quality and service."
Original: toutiao.com/article/1854801155536971/
Statement: The article represents the views of the author himself.