Samsung Electronics has retained the top position in Asia's brand value for two consecutive years, while BYD has seen a significant rise in its ranking.

Korean media: Samsung Electronics retains the top spot on the Asia Brand Value Ranking, BYD shows significant improvement!

On November 11, Korean media "Asia Economic" published an article stating that in a "brand evaluation" conducted by a Japanese market research company for Asian countries, Samsung Electronics ranked first for the second consecutive year.

In the "2025 Global Brand Survey" released by Nihon Keizai Research, Samsung Electronics ranked first among major countries in Asia for the second consecutive year.

This survey involved more than 70,000 consumers from 11 countries including Japan, and the results for major Asian countries such as China, Thailand, India, Vietnam, Indonesia, Malaysia, and the Philippines were analyzed and published separately.

Samsung Electronics has retained the top position in brand value for the second consecutive year. Its brand value ranked first in most Southeast Asian countries, including Vietnam, Thailand, India, Indonesia, and Malaysia. Last year, Samsung Electronics only ranked first in Vietnam, and second in Thailand and India. This year's survey shows that Samsung Electronics' overall ranking has improved, and its brand influence has further expanded.

Nihon Keizai Research analyzed that "Samsung has established a solid brand presence throughout Southeast Asia."

Nihon Keizai Research announced that it measured and indexed brand value by assessing brand power, which indicates brand awareness, and brand contribution, which evaluates its influence in purchasing and other decision-making processes, using 200 brands both domestically and internationally.

After Samsung Electronics, Adidas from Germany ranked second, Nike from the United States ranked third. Apple ranked fourth, while BMW, which was tenth last year, jumped to fifth. Following closely are Honda, Sony, Toyota, Yamaha, and Microsoft.

In the top 50, there were 22 Japanese brands, an increase of two compared to the previous year, but their overall rankings showed a decline. Nihon Keizai Research analyzes that the presence of Japanese brands in the Asian market is weakening.

When expanding the ranking scope, BYD from China rose from 92nd to 81st, and Tesla from the United States rose from 33rd to 25th. The brand value of these two companies has significantly increased, thanks to the rapid expansion of the electric vehicle market. In contrast, Volkswagen from Germany dropped from 34th to 44th.

Original: www.toutiao.com/article/1848459800398912/

Statement: This article represents the views of the author.