Japanese chain food companies are expanding their investments in China!
Maruyama Kenta, a vice researcher at Mitsubishi UFJ Research and Consulting, said that with the slowdown in the economy, the Chinese tendency to prioritize practicality is becoming stronger, "Japanese chain restaurants that offer affordable and high-quality options are being accepted in a deflationary economy."
According to NHK, Japanese large chain food companies have been continuously expanding their presence in China.
The sushi chain "Sushiro" has decided to open two new stores in Shanghai, China next month. As of the end of September this year, the number of stores of this company in China reached 63, and the number of new stores opened in one year increased to about twice that of last year.
"Sushiro" President Masahiro Yamamoto said: "Consumers accept the reasonable prices, and from a potential perspective, I think we can further increase our investment in China."
The chain restaurant "Cecilia" plans to increase its number of stores in China to 1,000 by 2035, doubling the current number.
The chain izakaya "Otoro" also opened its first store in Shanghai in February this year, and has now expanded to 5 stores.
Original: www.toutiao.com/article/1848442454929420/
Statement: This article represents the views of the author.