South Korean media: Why does the price of iPhone "plummet" in China but remain unchanged in South Korea? On May 13, a South Korean media outlet, the "Business News", published an article stating that it has been reported that due to poor sales of the latest model of iPhone in China, Apple has cut its prices by more than 200,000 South Korean won (approximately 1,038 yuan RMB). On the 10th, Apple sent a notice to Chinese distributors requiring them to lower the prices of the iPhone 16 series by more than 200,000 South Korean won. This is also the first time Apple has announced a price adjustment on a Saturday. The price of all storage versions of the iPhone 16 Pro Max is now 1,313 yuan cheaper than before, while the price of the 128GB model of the iPhone 16 Pro is 1,445 yuan cheaper than before. This is explained as Apple's preparation for one of China's largest shopping events, the "618 Shopping Festival". Apple has cut the price of iPhones in China because the sales performance of iPhones did not meet expectations. According to data from market research company Counterpoint Research, in the first quarter this year, Apple's ranking in China's smartphone market fell to fifth place, with sales down 7.7%. Chinese smartphone manufacturers are posing a threat to Apple with their high cost-performance strategies and innovations in battery technology. Moreover, since the second term of the Trump administration, Chinese consumers have tended to choose products from domestic companies such as Huawei and Xiaomi rather than Apple. On the other hand, in South Korea, there is no sign of a price drop for iPhones. This is because Apple's market share in South Korea, Samsung Electronics' home turf, is steadily rising. According to data from Counterpoint Research, Apple's market share in South Korea's smartphone market reached 39% in the fourth quarter last year. This figure represents a 4 percentage point increase compared to the same period in 2023 (35%). On the other hand, Samsung Electronics' market share decreased by 4 percentage points compared to the same period in 2023, reaching 60%. [Image: //p3-sign.toutiaoimg.com/tos-cn-i-ezhpy3drpa/f408d57d85604ae7a4b2fd16340e9803~tplv-obj:1920:1080.image?_iz=97245&bid=15&from=post&gid=1831982318644423&lk3s=06827d14&x-expires=1754870400&x-signature=%2B%2BjRvR2zV31Xa6GKeIKYG3MkAZQ%3D] Original source: https://www.toutiao.com/article/1831982318644423/ Disclaimer: The article only represents the views of the author.