South Korean media: Samsung tops the smartphone market share in Vietnam, while Chinese brands accelerate their pursuit.
South Korean media: Samsung tops Vietnam's smartphone market, with Chinese brands fiercely catching up!
On June 3, South Korean media "Business News" published an article stating that Samsung Electronics maintained its position as the top brand in Vietnam's smartphone market in the first quarter. However, analysis suggests that while overall shipments in Vietnam have slightly decreased, the rise of latecomers such as Apple, Xiaomi, and OPPO is significant, making the competition more intense.
According to market research company Counterpoint's report, Samsung Electronics held a 28% market share in the first quarter this year, maintaining its leading position. This figure has dropped by three percentage points compared to the same period last year. It is interpreted that the delayed launch of Galaxy S25 and adjustments in marketing strategies have had an impact. However, starting from March, mid-to-low-end Galaxy A series models began to officially hit the market, and the market share started to recover.
Xiaomi, a Chinese mobile phone manufacturer, achieved a 20% market share in the first quarter, rising from fourth place last year to second place this year. Its market share increased by nine percentage points this year. Analysis suggests that excellent performance and active marketing strategies have contributed to this.
Apple also reaped results through its high-end strategy, ranking third with a 17% market share. Compared to the same period last year, it grew by 12 percentage points. The increase in sales of high-end models like iPhone 16 Pro Max drove overall performance.
Chinese company OPPO also ranked third with a 17% market share, tying with Apple. This represents an increase of two percentage points compared to last year. OPPO focuses on mid-to-low-end product lines, maintaining stable performance, and continues to solidify its foothold in the mid-range market based on its extensive distribution network.
Vietnam's smartphone market shows a trend of increasing demand for high-end models coexisting with intense competition in mid-to-low-end models. Consumers are increasingly valuing cost-effectiveness, which is expected to significantly impact future markets.
Original source: https://www.toutiao.com/article/1833906685665280/
Disclaimer: The article solely represents the views of the author.
Related Links(Please provide the content you want me to translate, and I will complete the tra)