【Wen/Observer Net Wang Yong, Editor/Zhao Qianjin】

China has become an important participant in the global ski tourism market. Hundreds of ski resorts distributed in Heilongjiang, Xinjiang, Hebei and other regions provide unprecedented convenience for domestic and international tourists to enjoy skiing.

According to a report by the Hong Kong-based South China Morning Post, with the arrival of winter, ice and snow tourism in northern China is about to take off. In recent years, every winter, travelers from southern China have traveled to northern regions to put on ski suits and experience the fun of winter sports.

The report stated that since the Beijing Winter Olympics, China's winter sports industry has accelerated its development nationwide, and the ice and snow economy has become one of the continuously growing fields.

With the continuous growth of China's ski tourism, the industry has achieved significant improvements in ski resort construction, number of skiers, and hardware facilities. The geographical distribution, classification, and transportation of ski resorts have become more diverse, showing a vibrant development vitality.

A report titled "China Ice and Snow Industry Development Research Report (2025)" shows that the scale of China's ice and snow industry is expected to exceed 1 trillion yuan in 2025. This figure not only marks that the ice and snow economy is becoming a new force in China's economic development, but also reflects that ice and snow sports and tourism have become widespread in China.

According to a report released earlier this year by market research institution iMedia, the scale of China's ice and snow tourism reached nearly 1.05 trillion yuan in 2024, and may exceed 1.5 trillion yuan by 2029.

Survey data show that 71.2% of tourists hope to experience ice and snow leisure tourism activities during the 2024-2025 ice and snow season, 45.5% of tourists wish to travel to distant places for ice and snow tourism, and 29.7% of tourists hope to engage in both short-distance and long-distance ice and snow leisure and tourism.

The international travel media "Travel and Tourism World" reported that with the investment in infrastructure, government support, and the increasing number of people who are enthusiastic about ice and snow tourism, China is consolidating its position as a key participant in winter sports, and will surely become a strong competitor in the global stage of winter tourism in the coming years.

According to information provided by Zhongxin Travel to Observer Net, data from its newly launched brand "Zhongxin Skiing" platform show that the search volume for ice and snow products in the 2025-2026 ski season increased by 300%, the inquiry volume for ice and snow products increased by 180%, and the order volume for Zhongxin Skiing products increased by 130%. These data highlight that the cold resources of winter tourism are continuously becoming a "hot" economy.

As a ski brand launched by Zhongxin Travel, "Zhongxin Skiing" officially announced its operations in Beijing recently. This is not only a strategic upgrade of Zhongxin Travel's deepening efforts in the snow tourism sector, but also an important practice in promoting the large-scale and high-quality development of China's ice and snow economy. It aims to activate new momentum in the ice and snow tourism market with professional products and ecological layout, and inject strong power into the sustainable development of China's ice and snow economy.

Cao Jian, Vice President of Zhongxin Travel Group and General Manager of Zhongxin Youyou, the retail brand of Zhongxin Travel, introduced at the brand launch of "Zhongxin Skiing" that as early as 2012, the high-end brand Miracle Travel under Zhongxin Travel had already been an official ticket partner of the Sochi Winter Olympics, and successfully launched a Sochi Winter Olympics snow + viewing theme product in 2014, organically integrating sports + tourism and successfully introducing it to the domestic tourism market.

"After more than a decade of development, Zhongxin Travel has built core competitiveness in the full industrial chain service of ice and snow tourism. From early cooperation with event IP, it has gradually expanded into a multi-dimensional integrated development model covering product development, resource integration, service upgrading, and ecological building, laying a solid foundation for the birth of the 'Zhongxin Skiing' brand," Cao Jian said.

According to the introduction, the core positioning of "Zhongxin Skiing" is to build a one-stop ski service booking platform for tourists, covering customized ski products, snow ticket bookings, ice and snow event viewing, and professional Chinese-speaking coach guidance, providing a full-chain professional service.

At the same time, "Zhongxin Skiing" also released more than 20 ski products covering domestic and foreign destinations, including three core types: international high-end event categories such as the 2026 Italian Winter Olympic viewing products, and the Chongli Yun Ding World Cup "Following the Event to Travel" viewing group; special theme categories such as the French electronic music festival ski products, which deeply integrate ice and snow sports with trendy entertainment; and small destination categories such as the Georgia tourism + sightseeing products, unlocking emerging ski destinations for tourists.

Yu Hui, General Manager of Miracle Travel, expressed the hope that "Zhongxin Skiing" could become a new business card for China's ice and snow industry, leading China's ice and snow economy to a new height.

Chen Ken, Brand Director of "Zhongxin Skiing," introduced that "Zhongxin Skiing" has rich experience in ice and snow tourism, and has already launched the product "Milan Winter Olympic Swiss Lauterbrunnen LAAX 8-day 7-night ski tour." Tourists can go to Milan, experience the exciting atmosphere of the Milan Winter Olympics, and under the guidance of professional ski coaches, ski from the Matterhorn Peak in Italy to Zermatt in Switzerland, achieving the thrilling experience of "skiing across two countries," and have the opportunity to experience the same ski area as Su Yiming and Eileen Gu.

Chen Ken said that "Zhongxin Skiing" will continue to increase investment in three areas: ice and snow product development, ice and snow resource integration, and ice and snow full-chain services, further enriching the product matrix and optimizing service details, helping China's ice and snow tourism to shift from "scale growth" to "quality upgrading."

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Original: https://www.toutiao.com/article/7577688346764247561/

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