South Korean media: Tesla's sales decline in Europe is worsening, while BYD shines brightly! On May 26th, South Korean media "The Korea Herald" published an article stating that Tesla's sluggish car sales in Europe are becoming more severe. In April, Tesla's new vehicle registrations in Europe plummeted, lagging behind its competitor, the Chinese company BYD, and traditional European automakers. The number of new vehicle registrations in Europe is usually considered as the sales volume. Tesla registered 512 vehicles in the UK, a decrease of 62% compared to April last year, and only 885 vehicles were registered in Germany, a decrease of 46% compared to last year. The vehicle registration numbers have significantly decreased in France (-59%), Denmark (-67%), and Sweden (-81%). On the other hand, BYD's registered vehicle numbers increased by 650% in the UK, reaching 2511 vehicles, and by 755% in Germany, reaching 1566 vehicles. Tesla launched the new Model Y and delivered the AWD version to Europe in March. However, analysts claim that production delays caused by model changes are the reason for the weak car sales. However, most analyses suggest that the actual cause of the weak sales is the intensified competition in Europe and the deterioration of Tesla's brand image. Yahoo Finance commented, "BYD's rapid entry into Europe is eroding Tesla's market share. Sales of traditional European automakers such as Volkswagen, Ford, and Fiat also grew in April." Yahoo Finance further added that Elon Musk's close relationship with former US President Donald Trump is damaging Tesla's brand image in Europe. [Image: //p3-sign.toutiaoimg.com/tos-cn-i-ezhpy3drpa/e219cdfe19cf4c8f9f3661f9d10dfc65~tplv-obj:1920:1080.image?_iz=97245&bid=15&from=post&gid=1833148779020295&lk3s=06827d14&x-expires=1755993600&x-signature=Lg97VTkPBhERVMVaBjpIAPv3rcs%3D] Original source: https://www.toutiao.com/article/1833148779020295/ Disclaimer: This article represents the views of the author.