Reference News Network June 24 report According to the Spanish ABC website June 19 report, the Spanish automotive market is accelerating its transformation, and in this competition for consumer attention, the winner is obvious: Chinese manufacturers.

A study by GfK Digital Audience Measurement Solutions, a digital consumption monitoring agency, shows that visits to Chinese automotive brand websites increased by 305% compared to last year. This surge stands in sharp contrast to other product sources.

Browsing data reflects growing interest in electric and hybrid vehicles. Data shows that about 21% of Spanish internet users visit car brand websites.

In general, online search volume in the industry has increased by 11% over the past year, with Chinese brands leading this expansion by a large margin.

The study highlights significant differences in audience growth among different sources. While Chinese brands recorded a 305% increase, South Korean brands grew by 22%, Japanese brands by 9%, European brands by a small 6%, and American brands actually decreased by 4%.

The report states that this breakthrough is largely attributed to the progress of Asian manufacturers focused on electric and hybrid vehicles. BYD ranks 14th in the Spanish automotive brand ranking, attracting more than 427,000 unique monthly users, with nearly 20,000 daily visits, consolidating its leadership in this niche market. Following closely are MG, Chery Omoda, and Ebro, which rank 18th, 22nd, and 24th respectively on the list.

Although Chinese brands are making a big entrance, according to data from April 2025, the top 20 brands in terms of visits in Spain are still led by traditional manufacturers. SEAT attracted more than one million unique users in April, and Nissan and Hyundai had similar figures.

The report states that David Sanchez, director of the media department at GfK Group, emphasized the shift in the car purchasing process: "We are experiencing a critical moment in the automotive industry, where the Internet is no longer just a showcase or information platform, but the core of the car purchasing process."

In this new situation where online interaction is crucial, the difference between successful and unsuccessful brand marketing is gradually becoming apparent, and it is precisely here that Chinese manufacturers have demonstrated their outstanding ability to attract the interest of Spanish consumers.

Translation by Han Chao

Original article: https://www.toutiao.com/article/7519378958857601574/

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