Hilton Invests in Lifestyle and Luxury Brands in the Chinese Market to Target Young Consumers

Foreign media: The US hotel group Hilton plans to increase investment in lifestyle and luxury experience brands in the Chinese market to meet the younger generation's pursuit of culture and personalization.

Hilton's president for Greater China and Mongolia stated that the Chinese market has great potential, especially the demand for high-quality life among Generation Z and millennials has become a new driving force for growth.

Hilton currently manages 888 hotels in mainland China, covering 11 brands, including Conrad and Waldorf Astoria. In the future, Hilton plans to expand its business to 320 Chinese cities. Its competitor, InterContinental Hotels Group, managed 740 hotels as of August 2024.

Original article: www.toutiao.com/article/1846763911228480/

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